Co-Founder Programme We co-found three products a year for 10 to 15 per cent equity. Next cycle: January 2027. Next cycle Jan 2027 Booking projects from January 2027

SaaS development from idea to subscription revenue.

Building a SaaS product is a series of traps disguised as decisions. Over-building the MVP. Under-building security. Choosing an architecture that cannot scale. Launching with no plan for finding customers. Sixteen years of shipping have taught us where every trap is.

  • Free 30-minute call
  • Fixed quote in writing
  • Code you own
SUBSCRIBERSMRRCHURN REVENUE Paid
In short

What is SaaS development?

SaaS development is the design, building and running of software that customers use through a browser or app and pay for by subscription. It covers the product itself, plus sign-in, billing, a multi-customer architecture, security, hosting and the analytics needed to grow it.

India had more than 2.23 lakh DPIIT-recognised startups by 31 March 2026 (Ministry of Commerce and Industry, April 2026), so buyers have plenty of choice and choose carefully. Before they sign, they ask about security, where their data is stored and how easy it is to cancel. We build those answers in from the first commit.

Deliverables

Everything a SaaS product needs, from one team.

01 Validate Before any code, we test the idea properly. Who pays, what for, why you, why now. A week of honesty here saves months of building the wrong thing.
02 Design Product design that makes the core value obvious in the first session. People who try it should understand it without a tour.
03 Build the MVP in about 90 days A working slice of real value: sign-in, the core workflow, billing, an admin area and analytics, on a modern stack built for many customers from the first commit.
04 Billing through Razorpay or Cashfree Subscriptions through Razorpay or Cashfree, with UPI AutoPay, e-NACH and card mandates, GST invoices that carry your customer's GSTIN, retries for failed payments, and upgrades and downgrades charged correctly.
05 AI built in Buyers now expect intelligence inside the product: assistants, smart defaults, automation. We design the AI features alongside the product, rather than bolting them on later.
06 Harden and scale Security review, monitoring, backups, single sign-on, audit logs and hosting in Indian cloud regions such as AWS Mumbai or Hyderabad. When a larger customer sends a security questionnaire, you will have the answers, and a head start on ISO 27001 if your buyers ask for it.
07 Subscription rules, ready The CCPA guidelines on dark patterns (2023) name subscription traps and hidden SaaS billing as banned practices. Under the RBI e-mandate rules, customers are told before each auto-debit and can cancel the mandate at any time. We build clear trial end dates, renewal reminders and cancellation as easy as sign-up from day one.
08 Grow The team that built your product can run its SEO, AI search and performance marketing, so you launch with a plan for finding customers.
Free 30-minute call

Not sure it is the right fit? Ask an engineer first.

Thirty minutes with a senior engineer, free and with no obligation. Bring the problem, not a brief.

Prefer a partner with a stake in the outcome?

If your product qualifies, our Co-Founder Programme goes further. Three times a year we co-found a product with an Indian founder, contribute the senior engineering team, carry part of the build cost and hold 10 to 15 per cent equity alongside you.

Read the programme and term sheet
Pricing and questions

Frequently asked questions.

How is SaaS development priced?

With a fixed, itemised quote in rupees after discovery, with any GST shown separately, paid in milestones as working software is delivered. The price is known before work starts, and any change of scope is quoted in writing before we build it. The Co-Founder Programme is an equity-based alternative for Indian founders who qualify.

How long does it take to build a SaaS MVP?

About 90 days from kick-off to a launchable MVP for a well-scoped product, with a working demo every week along the way. Larger or more regulated products take longer, and the fixed quote sets out the exact timeline before you commit.

Can our customers pay by UPI AutoPay?

Yes. We set up subscriptions through Razorpay or Cashfree so customers can pay by UPI AutoPay, e-NACH or a card mandate, and we build the renewal reminders, receipts and GST invoices around it. Mandate limits and fees are set by the RBI rules and your gateway, so we check them against your plans.

Do you build AI features into SaaS products?

Yes, as standard. Grounded assistants, automation and intelligent workflows are designed alongside the core product rather than added afterwards, using the AI model best suited to each feature and to where your customers' data may be processed. Every AI provider is named in the Data Processing Addendum before work starts.

Who owns the code?

You do, in full, once the project is paid for. Source code, designs, cloud accounts and every admin login are in your name and handed over with documentation, and the copyright is assigned to you in writing. In Co-Founder Programme builds, the company we both hold shares in owns the product, as the term sheet sets out.

Can you take over an existing SaaS codebase?

Yes. We review the code first and give you an honest written report, then stabilise, document and extend it. If the previous team's work is sound, we say so and build on it rather than starting again. We also move the code, cloud and payment gateway accounts into your company's name.

Still have a question? Call +91 99966 88404 and speak to an engineer.

Bring the idea. Leave with a scoped 90-day plan.

A senior engineer reviews your product and comes back with scope, a timeline and a fixed quote in rupees.

Or call us+91 99966 88404

What happens next

  1. A free 30-minute callWith a senior engineer, at a time that suits you. No obligation.
  2. A short discoveryWhat it covers is agreed in writing before it starts.
  3. A written scope and a fixed quoteIn rupees, with any GST shown separately, before you commit to a build.

A senior engineer replies within one working day, in Indian business hours (IST).

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