Retail and e-commerce software development in India: New e-commerce rules start on 1 January 2027. Your online store has to be ready.
From January 2027, discounts must show the lowest price of the last 30 days, and sponsored listings must be labelled. Imported goods must name the importer and country of origin, and every e-commerce business needs a yearly dark pattern self-audit. We build online stores, checkouts and seller tools that follow these rules and still sell well.
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- Fixed quote in writing
- Code you own
Retail and e-commerce, in numbers.
Selling online in India now means UPI and COD at checkout, and consumer rules that look closely at prices, listings and checkout design.
The rules shaping your software.
The regulations and standards that change what your systems, website and data handling need to do, each with its date and a link to the source.
What we build for retailers, brands and online sellers.
Not sure where to start? Talk it through with an engineer.
Thirty minutes with a senior engineer, free and with no obligation. Bring the problem, not a brief.
What we will not claim.
We do not make your store compliant with the E-Commerce Rules, the dark pattern guidelines or the DPDP Act, and the CCPA does not approve checkouts. We are not a payment aggregator, courier or marketplace partner. Your lawyer checks your terms and your CA checks GST. We build stores and checkouts that apply the rules you agree, and keep records of prices, consents and complaints.
Sources: Consumer Protection (E-Commerce) (Amendment) Rules, 2026, Gazette notification of 9 September 2026; Department of Consumer Affairs, E-Commerce Rules amended (PIB, 10 September 2026); CCPA, action against dark patterns on digital platforms (PIB, 3 June 2026); CCPA, self-audit declarations by 26 e-commerce platforms (PIB, 20 November 2025); Ministry of Finance, Recommendations of the 57th GST Council (PIB, 8 October 2026); NPCI, UPI product statistics; MeitY, DPDP Rules notified (PIB, 14 November 2025).
Where to start.
Frequently asked questions.
What do the January 2027 e-commerce rules mean for our sale banners?
When you announce a discount, you must show the prior price, which the rules define as the lowest price in the 30 days before the announcement. We store your price history and work out the prior price automatically, so every banner and product page shows the right figure without manual checks.
Which checkout designs count as dark patterns?
The CCPA lists 13, including false urgency, basket sneaking, confirm shaming, subscription traps and drip pricing. A pre-ticked add-on or a fake countdown timer can be enough. We review your store against the list, fix what we find and give you a checklist for the yearly self-audit due from 2027.
Can you reduce our COD returns?
We can help. COD orders confirmed on WhatsApp, address checks at checkout, prepaid offers through UPI and clear delivery dates often reduce return-to-origin orders. We track RTO by PIN code and courier, so you can see what works. We cannot promise a fixed drop in returns.
Can you sync our store with Amazon, Flipkart and ONDC?
Yes. We keep one catalogue and one stock count across your store and the marketplaces you sell on, using their seller tools or approved partners. That stops overselling. Listings carry the seller details and country of origin that the e-commerce rules ask for.
Still have a question? Call +91 99966 88404 and speak to an engineer.