It’s 2022, and you’re an enterprising small business owner. You’ve got a great product or service that people are clamoring for – but the only problem is that your website needs an upgrade. What should you do? With so much happening in the industry every day, it can be hard to keep up with best practices even if you have deep pockets for design work! Luckily, there are some tried-and-true tips to make sure your site stays relevant and attractive.
Read on to find out more about 10 website design tips for small businesses in 2022!
1. Always be Up to Date
2021s web design trends are constantly shifting – and your website should reflect that! If you haven’t updated it in the last 6 months, not only is it likely out of date (and unattractive), it might also have security vulnerabilities that hackers can exploit. Don’t let a little thing like outdated software turn into a major crisis.
2. Don’t Let the Data Dictate
Just because Google Analytics says your users spend most of their time on the contact page doesn’t mean that’s where they should stay! There are thousands of sites crafting beautiful, helpful experiences for their users – and you need to be at least as good as your competitors in order to keep customers coming back for more.
3. Content is Still King
Whether you’ve got a site with hundreds of thousands of visitors per day or it’s just getting started, quality content is always the most important factor in keeping people on your page. Even if you do have the latest web design trends at your disposal, a site that’s not providing relevant and engaging information isn’t going to be successful.
4. It’s Not All About You
What makes your business unique? If you can’t answer that question with authority, chances are you’re wasting a huge opportunity on your site. The best way to get started is by identifying the key features of what makes your product or service so special, then highlighting those benefits for customers. Website design trends are shifting towards transparency and helpfulness – so make sure the “About Us” page doesn’t put people to sleep!
5. Don’t Get Lost in the Crowd
It’s a jungle out there online – and standing out from the crowd is one of the best ways to keep a following! Try using an accent color throughout your site to help users spot links and other important information faster (and draw attention to special offers and deals). Plus, when you use accent colors sparingly, it makes the rest of your site seem more cohesive.
6. Make Your Site Accessible
2022 web design trends are shifting away from flash-heavy sites with heavy graphics in favor of lighter pages that load faster and are easier for everyone – including search engines – to parse. If you have important content, make sure it’s both accessible and legible by using color-contrast testing software to assure your pages are easy for all users to read.
7. Be Aware of Your Competition
Your company’s characteristics, particularly its niche and industry, can have a major impact on the design of your website. You might discover that your rivals have recently updated their website to target an entirely different audience, or that they’ve changed their brand appearance. Even if you don’t want to directly imitate their look & feel, it’s important to know what your competition is up to in order to keep customers coming back for more.
Analyzing your competitors may assist you in determining the direction to take your own website in – of course, copying a competitor is not advised, but it is always beneficial to draw inspiration from as many sources as possible.
8. Make Your Site Search-Friendly
If search engines can’t easily find and index your product or service information, you’re losing out on a huge number of potential visitors. Make sure you’re using tags to label your images and text, and that your site has been properly “prettified” for search engines – the most popular 2022 web design trends rely more on machine learning and artificial intelligence to index sites, so make sure you’re prepared!
SEO (search engine optimization) is becoming an increasingly important factor in website design. A web design agency in India can assist you in ensuring your site has the proper tags and keywords to make it as easy as possible for search engines to find.
9. Keep It Simple, Stupid
Less is more! This 2022 web design trend especially applies to websites with a ton of traffic, heavy graphics take time to load (which can drive away impatient users), and they can also interfere with the load speed of your site. Try cutting the fat and use an online image editor to crop, resize, or optimize photos you plan on using for your website.
10. Give Your Site a Personality
Any successful business (online or off) has a unique personality that sets them apart from its competitors – so make sure yours can be seen and heard without being tacky or coming across like a corporate robot! Just because you have a message to share doesn’t mean it’s the only thing people should notice – your blog, product descriptions, and even social media posts should all encourage visitors to want to become more familiar with who you are.
There’s always room for improvement!
Congratulations on your new design going live and your conversions increasing! It’s now time to keep that momentum going – make sure to continue monitoring feedback and making adjustments to your website as needed. Your website should be updated in response to changes in the market and demands from your consumers.
A web design agency in India can be a major asset to any entrepreneur who is looking for fun, fresh new ways to improve their business. If you’re interested in learning more about what 2022 web design trends have to offer, contact us today!